Vitality exists for a simple core purpose: To make people healthier. The Vitality business model leverages behavioural economics to incentivize people to make healthier choices and dynamically rewards them for reducing their risk, in the form of premium reductions and other benefits. Vitality is now credited as a leading example of shared value in insurance, backed by clinical evidence that members are healthier, live longer and claim less.
In 2015, Vitality was identified by Fortune Magazine as one of the 50 companies Changing the World
Making a donation is easy! You can click on the Donate button on this page to give through my secure fundraising site. You can also find information there about where to write a check, or how to get your company to match your gift! All contributions are tax-deductible.
This year, Team Vitality will give all its donations to NYRR. The New York Road Runners Youth Programs will use this to:
- Serve more than 215,000 students locally and nationally through free NYRR youth running programs, events, and resources, including more than 120,000 in New York City’s five boroughs.
- Engage students in long-term athlete development (LTAD), a lifelong journey that guides an individual's experience in sports and physical activity to develop healthy minds and bodies for life.
- Help build the next generation of athletes by supporting coaches, educators, and fitness leaders with the tools they need to make a difference.
Whether you are a runner, have worked with children, or have kids yourself, I hope you will join me advance Vitality's core purpose
See you at the finish line!